Isn't it astonishing how much porn there is on Twitter? OK I know it's everywhere but Twitter's the latest thing.
Click on the day's 'Trending Topics' such as Halloween and you'll be greeted with endless lists of 'tweets' from innocent people mucking about with their 140 characters but look closer and you'll see a list often peppered with invitations to meet webcam owners in various states of undress and other related bedroom offshoots.
Astonishing? Well, no it isn't astonishing at all.
Like it or loath it, here is a business sector with a firm grasp of how to promote itself in the online Wild West. You have to admire the tenacity and ingenuity. And businesses that claim ruination at the hands of the online 'revolution' should be learning from them.
What is truly astonishing is just how many businesses still have no online presence whatsoever. How many decrepit local shops don't bother to create a website or a blog and get it indexed on Google before whinging that the future's out the get them? Guys, if you're not on Google you don't exist. Not any more. We've moved on.
If the oldest profession is on the hi-tech ball there really is no excuse for traditional ones such as butchers, bakers or shoe shops to shy away from cyberspace. Your customers are just as likely to begin a real-world shopping trip with a search on Google as they are with an online one. Get over it. Get online.
If you believe the stats, porn and social networks such as Twitter and Facebook are rather more popular than sorry little High Street businesses with old-school non-micro chips on their shoulders. Maybe, just maybe, it's because the pornographers and the geeks are making an effort.
Look. If you really don't know where to start you could dip your toes into the digital with an off-the-shelf blog package like the one used to power this one.
And then spend your lunch break reading these two useful pieces on how to maintain a site worth visiting and then a bit on how to promote it.
And if you're business is worth saving read this.
(I should perhaps add that this rant is in response to another local business complaining that the internet is killing their business while not doing anything about it.)