We all know that the price of airline tickets fluctuate and that the idea of an airline flight sale has to be taken with a pinch of volcanic dust and that booking a flight at the moment is a bit like playing Russian roulette with a loaded Eyjafjallajokull but some of these airlines need all the marketing and luck they can create.
Take Easyjet, which announced today that the volcano will wipe around £75m off its profits this year = bad luck.
And in the wake of the volcano shower, it announced a 20%-off sale = marketing.
But then BA announced 20 days of strikes = good luck (for Easyjet, not so great for British Airways).
But the sale doesn't finish until midnight tonight, thus reducing any extra income by up to 20% = bad luck (for Easyjet).
Still what do we care. The sale runs until midnight. Just remember the 'up to' monsters are at play but we did find one or two great offers.
Nice pic of Sicily: